Sphere Mobile App

Sphere Mobile App

Industry

Entertainment

Entertainment

Entertainment

Company

Sphere, Las Vegas

Sphere, Las Vegas

Sphere, Las Vegas

Roles

UX Designer

User Researcher

UX Designer

User Researcher

UX Designer

User Researcher

Timeline

12 months

12 months

12 months

The Sphere app was designed to be the ultimate companion for your show night — offering everything from ticketing and interactive experiences to food ordering and real-time updates. It brings together everything a fan needs before, during, and after the show, all in one seamless, visually immersive app.

Challenge

Sphere’s scale and interactivity demanded more than a typical venue app. The product had to:

  • Simplify ticket purchasing across multiple events

  • Surface timely discounts without disrupting the experience

  • Notify users of showtime updates or new acts

  • Enable frictionless entry into live, interactive experiences — synced with the venue’s immersive screen


Sphere’s scale and interactivity demanded more than a typical venue app. The product had to:

  • Simplify ticket purchasing across multiple events

  • Surface timely discounts without disrupting the experience

  • Notify users of showtime updates or new acts

  • Enable frictionless entry into live, interactive experiences — synced with the venue’s immersive screen


Sphere’s scale and interactivity demanded more than a typical venue app. The product had to:

  • Simplify ticket purchasing across multiple events

  • Surface timely discounts without disrupting the experience

  • Notify users of showtime updates or new acts

  • Enable frictionless entry into live, interactive experiences — synced with the venue’s immersive screen


Result

Designed modular UI for ticketing, offers, and participation with minimal steps

  • Created an interact button that activates when interactive content is live

  • Built wireframes and flows for time-sensitive push notifications

  • Early usability testing showed 40% faster onboarding into live interactions and stronger recall of on-site offers


Designed modular UI for ticketing, offers, and participation with minimal steps

  • Created an interact button that activates when interactive content is live

  • Built wireframes and flows for time-sensitive push notifications

  • Early usability testing showed 40% faster onboarding into live interactions and stronger recall of on-site offers


Designed modular UI for ticketing, offers, and participation with minimal steps

  • Created an interact button that activates when interactive content is live

  • Built wireframes and flows for time-sensitive push notifications

  • Early usability testing showed 40% faster onboarding into live interactions and stronger recall of on-site offers


42%

increase in participation for interactive pre-show experiences via app

4.7s

average onboarding time from scan to live experience

60%

opt-in rate for push notifications after ticket purchase

Using atomic design made the Coming Soon page scalable and flexible. Artist cards and badges are reusable across the app, making it easy to add new acts and keep the design consistent in sections like Home and Featured Artists.

Conclusion

The Sphere app reimagined what a companion app could be — not just a utility, but an extension of the show itself. By seamlessly blending ticketing, real-time interaction, and venue essentials, we transformed passive attendees into active participants. It wasn’t just about convenience — it was about amplifying connection, excitement, and immersion at every moment of the experience.

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