Sphere Website
Sphere Website
Industry
Entertainment
Entertainment
Entertainment
Company
Sphere, Las Vegas
Sphere, Las Vegas
Sphere, Las Vegas
Roles
UX Designer
User Researcher
UX Designer
User Researcher
UX Designer
User Researcher
Timeline
6 months
6 months
6 months
The Sphere is the world’s most immersive venue — with a 16K wraparound LED screen, spatial audio for every seat, and interactive, app-driven moments.
I led the redesign of the Sphere’s website to match that level of spectacle online — turning it into an immersive, conversion-friendly experience that sets the stage for what’s inside.
The Sphere is the world’s most immersive venue — with a 16K wraparound LED screen, spatial audio for every seat, and interactive, app-driven moments.
I led the redesign of the Sphere’s website to match that level of spectacle online — turning it into an immersive, conversion-friendly experience that sets the stage for what’s inside.
The Sphere is the world’s most immersive venue — with a 16K wraparound LED screen, spatial audio for every seat, and interactive, app-driven moments.
I led the redesign of the Sphere’s website to match that level of spectacle online — turning it into an immersive, conversion-friendly experience that sets the stage for what’s inside.
Challenge
How do you introduce people to a venue unlike anything they've experienced before? Sphere’s original site didn’t capture its groundbreaking technology or immersive, interactive potential. My goal was to design a digital experience that clearly explained what makes Sphere special — without losing its futuristic magic.
How do you introduce people to a venue unlike anything they've experienced before? Sphere’s original site didn’t capture its groundbreaking technology or immersive, interactive potential. My goal was to design a digital experience that clearly explained what makes Sphere special — without losing its futuristic magic.
How do you introduce people to a venue unlike anything they've experienced before? Sphere’s original site didn’t capture its groundbreaking technology or immersive, interactive potential. My goal was to design a digital experience that clearly explained what makes Sphere special — without losing its futuristic magic.
Result
Brought Sphere’s tech to life through motion, scroll-based storytelling, and ambient interaction.
Streamlined navigation and ticketing for first-time users. Balanced clarity with wonder — helping users understand the experience while still feeling awe. Delivered a digital front door that felt as future-forward as the venue it represented
Brought Sphere’s tech to life through motion, scroll-based storytelling, and ambient interaction.
Streamlined navigation and ticketing for first-time users. Balanced clarity with wonder — helping users understand the experience while still feeling awe. Delivered a digital front door that felt as future-forward as the venue it represented
Brought Sphere’s tech to life through motion, scroll-based storytelling, and ambient interaction.
Streamlined navigation and ticketing for first-time users. Balanced clarity with wonder — helping users understand the experience while still feeling awe. Delivered a digital front door that felt as future-forward as the venue it represented
35%
increase in ticket click-through rates within the first month of relaunch
25%
Increase in user retention
74%
Increase in time spent on website
Conclusion
Redesigning the Sphere site meant capturing the magic of an experience unlike anything else. We weren’t just selling tickets — we were setting the stage. The new design brings clarity, energy, and a sense of wonder that mirrors what it feels like to be there.
Redesigning the Sphere site meant capturing the magic of an experience unlike anything else. We weren’t just selling tickets — we were setting the stage. The new design brings clarity, energy, and a sense of wonder that mirrors what it feels like to be there.
Redesigning the Sphere site meant capturing the magic of an experience unlike anything else. We weren’t just selling tickets — we were setting the stage. The new design brings clarity, energy, and a sense of wonder that mirrors what it feels like to be there.
